Questioning all interactions and behaviours.
Seeking for opportunities to design something different.
Finding values that don't seem obvious at first sight.
Creating new concepts around those values.
Translating it into tangible new products or services.
Molding it into it's final form at it's time.
Presenting it in possible contexts.
It's a careful, complete process and there's no skip or shortcut for an interesting outcome.
Each step is essential and sometimes we even need to take a step back, to be able to make the right step forward again.
But it's those thrilling journeys that will last longest in our memories, or isn't it?
Design philosophy by Hosun Ching.