Questioning all interactions and behaviors. Seeking for opportunities to do something different. Finding values that don't seem obvious at first sight. Creating new concepts around them and then translate it into tangible new products or services. Molding it into a final form for the time being and present it in possible contexts.
It's a careful, complete process and there's no skip or shortcut for an interesting outcome. Each step is essential and sometimes we even need to take a step back, to be able to make the right step forward again. It's those thrilling journeys that will last longest in our memories, or isn't it?
Design philosophy by Hosun Ching.